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[October 2009]
Brick Specialist Guetzow Joins CalStar Products
Recognised as a major endorsement for the future of FAB (fly ash brick) masonry, seasoned brick sales executive Gene Guetzow has joined CalStar Products Inc (Newark, CA, USA) as its US National Sales Manager.
“I am thrilled to be part of the Green Revolution in masonry. The CalStar Products Inc team is extremely talented and passionate about fly ash brick — a brick with one-tenth the CO2 and energy of a fired clay brick. CalStar’s devotion to superior quality, green brick and paver products will help set benchmarks for the entire masonry industry”, said Gene.
Prior to joining CalStar Products, Gene was an Architectural Sales Manager for Arriscraft International, now a division of General Shale, one of the largest brick manufacturers in the USA. Arriscraft’s ‘cement-free’ calcium silicate masonry units achieved widespread recognition and success in the design communities, even if the product met initial scepticism from competitors. Eventually, the larger masonry market accepted Arriscraft’s innovative product and architects became educated on its benefits over traditional masonry.
Prior to joining Arriscraft, Gene was President and partner at Building Stone Products in Wisconsin, a distributor of Arriscraft products. Trained in Chicago, he spent the first 13 years of his career as a sales representative for the largest brick distribution firm in the USA, Illinois Brick.
Gene Guetzow is a LEED® AP, AIA and ALA Professional Affiliate, a long-time CSI member and a Certified BIA Green Brick Specialist. He has extensive masonry experience covering a variety of masonry product types and correct installation methods required. With over 25 years of experience in the masonry industry, he has presented over 500 AIA accredited ‘lunch and learn’ programmes to architects and material specifications professionals.
“As we’re building out our dealer network, we’re speaking with many of the top sustainable design firms around the country about iconic projects incorporating brick. As we gear up for product launch in late 2009, we plan to have a number of demo installations in our target region — and are always interested in hearing about compelling green projects,” Gene added.
ENDS