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[November 2002]
Universal Automotive Industries Launches Ceramic Disc Brake Pads
Universal Automotive Industries Inc (Alsip, IL, USA) has announced the launch of the company's Evolution Ceramic Disc pads specifically formulated to minimise dust and noise while delivering what it claims is world class braking performance.Ceramic disc brake pads have been in use for over a decade by car manufacturers to eliminate noise, vibration and harshness. UAI estimates that they are installed as original equipment on over 30% of all new passenger cars and sport utility vehicles. UAI says that its ceramic disc brake pads are best suited as a replacement for vehicles that originally were equipped with ceramic disc pads and as the right choice for upgrading conventional brakes.
The company developed the ceramic disc brake formula at its friction facility in Brampton in Canada. The company said it was the first brake manufacturer to use the most advanced supporting backing plate system known as Retention System in combination with a ceramic formula. The Retention System is said to improve the flatness and parallelism of the disc pads, ensuring 100% contact with the rotor, helping to suppress any natural vibration and noise caused by the friction system.
UAI estimates that the new range will generate incremental annual sales of between $2 million and $5 million for the calendar year 2003. The company is experiencing a high level of interest and has begun to accept orders for delivery in the fourth quarter. The average price for a set of the company's ceramic disc brake pads is $85, which is substantially greater than the average list price of the company's conventional disc brake pads.
ENDS