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[March 2009]
V&B Makes Senior Appointment in USA
Villeroy & Boch recently announced the promotion of Constantin von Boch to the position of Marketing Director of the Americas for its Bath and Wellness division. Representing the ninth generation of von Boch leadership within the company, he will now oversee marketing and communications programmes, act as a company spokesperson and lead strategic brand development across the nation.
“We are pleased to have von Boch spearhead our marketing efforts in the United States,” said Stephen Kamp, General Manager of the US Bath and Wellness division. “Constantin not only brings a wealth of experience, but as a member of the von Boch family, he brings a unique perspective to his position. We feel he is a great asset to the Villeroy & Boch, Bath and Wellness team.”
In his new role, Mr von Boch will take on a number of initiatives to expand the brand experience within the distribution network, as well as implement new communications tools for both internal and external audiences.
“I look forward to my new role within the Bath and Wellness division. I hope to be instrumental in further growing the Villeroy & Boch brand across the nation,” said Mr von Boch. “My goal is to deliver effective marketing and communications solutions to expand the company’s reach and presence across diverse markets.”
Before joining Villeroy & Boch, Constantin von Boch worked for Riensch & Held, a housewares company in Germany. He later joined Villeroy & Boch in 2004 in the central controlling department, before advancing through a multitude of project management and marketing positions and he most recently served as Marketing Director for the company’s Mexico-based subsidiary. Having studied at the University of Bath, England, Mr von Boch graduated with a degree in international management and modern languages. In addition, he holds an MBA in luxury brand management from the Ecole Supérieure des Sciences Economiques et Commerciales (ESSEC) in Paris.
ENDS