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[March 2009]
Design Awards for Ideal Standard SimplyU Ceramics
Ideal Standard International (Brussels, Belgium) reports that its Ideal Standard SimplyU collection was awarded not one but two prestigious awards for product design. Ideal Standard SimplyU received the Red Dot Design Award in the category ‘product design’. The award is presented to particularly creative, innovative, and high quality products. Meanwhile, the iF Design Award, which is regarded as a trademark for outstanding design, was presented to the SimplyU ceramics ranges ‘Natural’ and ‘Dynamic’, which were considered the best concept within the industrial design category.
The SimplyU concept revolves around four different styles under the categories clear, natural, dynamic and intensive. These categories range from minimalist and functional to soft and emotional. Consumers can pick and choose the pieces of their bathroom using an on-line configurator tool which was developed especially for SimplyU. This unique, internet-based tool enables consumers to select their preferred style, match it with furniture and accessories and then instantly visualise how the bathroom will ultimately look.
Ideal Standard SimplyU is composed of 25 ceramic washbasins, furniture, 14 types of taps and four mirrors featuring a digital time and date display as well as optional integrated shelf accessories including lamps and beauty pampering accessories.
“SimplyU is a new and unique concept, which allows consumers to create their bathroom as an extension of their personality,” said Filip Van der Linden, EMEA vice president, ceramics at Ideal Standard International. “With this new concept, we feel we can reach out to consumers – from all walks of life – and offer them the opportunity to turn their bathroom into a relaxing environment that matches as much as possible their own individuality.”
Ideal Standard SimplyU was created by award-winning German design house Artefakt and is rooted in the philosophy to “create your identity”. It is a new and personalised design concept which allows consumers to create their bathroom based on individual choice and design preferences. Achim Pohl, partner at Artefakt, commented: “We are deeply passionate about industrial design and continuously strive to exceed consumers’ expectations. It’s a great feeling to know that our passion and our close cooperation with the team at Ideal Standard International have resulted in such distinguished acclaims”.
Ideal Standard International is a privately owned company operating independently in Europe, Middle East & Africa and Asia Pacific. The company also has a presence in Central and South America via the Incesa joint venture. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Its products are sold under its strong international brands Ideal Standard, Jado and American Standard (Asia/Pacific and Incesa), as well as leading local brands including Incesa Standard (Incesa), Armitage Shanks (UK), Ceramica Dolomite (Italy), Porcher (France and Incesa) and Vidima (Eastern Europe). The company employs some 17,300 people and is operational in over 30 countries.
www.idealstandardinternational.com
ENDS