 |
 |
||||||
[June 2007]
First Italian Ceramic Sanitaryware Survey Published
The first statistical survey of the Italian ceramic sanitaryware industry, which since 1 January 2007 has been represented by Confindustria Ceramica, was presented at the association's Annual Members' Meeting.The following figures emerged from the National Statistical Survey:
The structure of the sector
As of 31 December 2006 there were 51 ceramic sanitaryware manufacturers operating in Italy, including 39 in the Civita Castellana district (province of Viterbo). The total workforce amounted to 4,960 people. There were a total of 59 factories, including 44 in the province of Viterbo.Production
A total of 9,123,316 ceramic sanitaryware pieces were produced last year, including 3,903,510 in the Civita Castellana district (42.8%). Vitreous China and Fine Fireclay products (40% produced in the Civita Castellana
district) accounted for 74.9% of the total, while Fireclay products accounted for 25.1% (equally divided between Civita Castellana and the other areas of Italy).Turnover and sales
A total of 8,849,617 pieces were sold in 2006. WCs and washbasins accounted for 50% of total sales, a figure that rises to more than 80% if shower trays and bidets are also included.In 2006 Italy consumed a total of 8,209,011 pieces of ceramic sanitaryware, of which 71.7% consisted of Italian products sold on the domestic market and 28.3% imports.
Exports totalled 2,964,336 pieces (33.5%). The main outlet area for Italian ceramic sanitaryware was the European Union, which accounted for two-thirds of all exports. The leading European market was Spain (22.24%), followed by Great Britain (8.25%), Germany (6.90%) and France (4.92%). Asia accounted for 6.96% of total exports, while only small amounts were exported to the Americas (2.59%).
Vitreous China and Fine Fireclay accounted for 41.4% of total exports (including 70% in the European market), while Fireclay accounted for 58.6% of exports (two-thirds in European Union countries, particularly Spain).
At the end of 2006 the Italian ceramic sanitaryware industry reported a turnover of €449 million, including €308 million from sales in Italy and €141 million from exports.
www.assopiastrelle.it
ENDS