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[July 2005]
'Versatile Natural Living' - New Market Name in Ceramic Tile
Exagres, Gresan and Sichar have joined their trading operations and now offer more versatile solutions, all within a natural style. The move was initiated in 1998 in the form of the 'Habitar en Rustico' concept but it was not until this year that the global corporate brand was officially launched under its new name and logo, 'Versatile Natural Living'.
The three companies belong to the same shareholder group and between them offer a varied portfolio of products and complementary services. Versatile runs the marketing for the three companies both within Spain - where their manufacturing is based - and internationally, thus achieving better logistics, service, promotional programmes and consulting. An umbrella concept - Habitar en Rustico or Rustic Living - continues to be used as the group's advertising, PR and website slogan.
www.habitarencomun.com
ENDS