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[July 2003]
Major New Expo Announced by TSI
Skip Mason and Michael Coburn of Trade Show International (Miami Beach, FL, USA) have announced a new marketing event, the PanAmerican Stone and Tile Expo. The inaugural event will be held from 30 March to 1 April 2004 at the Miami Beach Convention Center. The expo will be an annual event in Miami and will be scheduled for the same time period each year.
Mason and Coburn stated: "There has been a strong under-current developing that many executives wanted a marketplace that was not so overwhelming, that provided a more appropriate return on investment, and that is held in a cosmopolitan city that has more to offer...PanAmerican Stone and Tile Expo reflects those needs".
Their view is that exhibitors at the industry's largest existing trade show in the USA, Coverings, increasingly feel that they have become 'lost' in the crowd. They say that the Miami Beach Convention Center is large enough to accommodate the vast majority of exhibitors but not so large as to overwhelm both exhibitors and visitors. Skip Mason added: "We want to be sure that each company's investment is more closely related to producing a good return on investment.
"We don't want the PanAmerican Stone and Tile Expo to become a battleground of egos where companies feel pressure to build larger and more expensive exhibits only to make them stand out from the crowd and producing very little, if any, tangible results."
Mason and Coburn say that the cost of exhibitor participation will be substantially lower than at association owned industry events, that there is simply no need to add an extra layer of expense on the back of exhibitors and that the stone industry will no longer have to subsidise the ceramic tile industry. Skip Mason said: "The day has come for a change. I did not expect it to happen this way, but it has and Michael, I and our staff including Team One Inc want to continue to work for the stone and tile industries".
Coburn stated: "We felt that we really needed to follow the established business model of American trade shows. The trade show industry knows that as many visitors attend a three-day show as a four-day show. The PanAmerican Stone and Tile Expo will run for three days. This saves our exhibitors a substantial amount of time and money, yet produces just as many sales and leads".
Full details can be obtained by e-mailing: info@tradeshowintl.com
ENDS