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[January 2004]
British Ceramic Tile to Manufacture for Major High Street Name
Laura Ashley has announced that it is to launch a new range of ceramic tiles which will be manufactured under licence by British Ceramic Tile (Newton Abbot, Devon, England). The new range is about to be introduced to the trade at the Expotile exhibition at Birmingham's NEC this month. A consumer press campaign and a bespoke in-store display stand and brochures have all been designed to support the launch.
Laura Ashley's Home Furnishing collections have been the inspiration for the tiles, which will be retailed nationwide through Laura Ashley Mail Order, the Laura Ashley website and also selected tile stores.
The field tiles follow the current trend for soft, neutral effects and feature a variety of special finishes with the complementary strips enhancing and adding value to the range.
The new offerings comprise Highgate, Camborne, Wiston, Gardiner and Milford designs.
ENDS