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[January 2009]
Florida Tile Reorganises
The CEO of owners Panaria Group, Giuliano Pini, and the Chairman of the Board of Directors of Florida Tile Inc (Lakeland, FL, USA), Emilio Mussini, announced on 12 January 2009 an important organisational change aimed at better supporting the long-term strategy of the company.
Florida Tile aims to become the most recognised and valuable brand in the ceramic tile and stone business both in trade and retail, targetted at the traditional and aspirational mid to high end customer segment of the US market.
In order to drive this strategy and enable the company to execute its plans swiftly and effectively, it has named Luca Zerbini as CEO of Florida Tile. He will report to the Board of Directors.
The company’s executive committee now also comprises: Massimo Barbari, Executive VP of Sales & Marketing; Bernie Schwarz, Executive VP Manufacturing; Luca Setti, Senior EVP Branch Sales & Organisation (and CFO until 15 March 2009); and Andrea Zanni, CFO from 15 March 2009.
The executive committee will be in charge of supporting decision making, executing Florida Tile’s strategy and managing day-to-day operations.
Massimo Barbari’s team will continue to focus on distribution, sales, business development, marketing and new product development.
Bernie Schwarz will keep driving manufacturing, R&D and the continuous investments of Panaria Group to expand Florida Tile’s production capabilities.
Luca Setti’s team will concentrate on streamlining the company’s branch organisations to make it even more successful.
Andrea Zanni will be in charge of all the financial and administrative activities of the company, having recently joined from a competitor.
ENDS