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[January 2002]
WBB Minerals Appoints New Ceramic Clays Agent
WBB Minerals (Sandbach, Cheshire, England) has appointed Trimex International FZE (Jebel Ali, Dubai, UAE) as its new agent for the UAE, Saudi Arabia, Jordan and Oman. Trimex is to become responsible for the sale into these important markets of all high quality WBB ceramic clays from throughout the WBB Minerals Group.Trimex International FZE is one of the leading industrial minerals suppliers in the Middle East region. With an annual turnover of US$70 million, the Trimex Group handles almost 1.5 million tonnes of minerals each year. It operates mineral processing and distribution facilities at Jebel Ali, which has become a leading commercial centre for the Middle East.
The Commercial Director for WBB Minerals' ceramics and minerals operations, Ron Shuttleworth, commented: "We were very happy to reach agreement with Trimex, as they have an excellent reputation in the industrial minerals markets of the Middle East region. They have impressive capabilities, which will help to realise WBB Minerals' commitment to total support 'on the customer's door step'. Trimex are able to offer customised technical and logistics solutions to customers within their territory.
"We recognise the importance of the fast-growing ceramics industry in this area, and we wanted to ensure that WBB Minerals' high quality ceramic clay products would be represented by a skilled and experienced team, with a good understanding of local market requirements.
"With the appointment of Trimex, WBB clays and kaolins from throughout our operations have become available to customers in the UAE, Saudi Arabia, Jordan and Oman through a leading supplier based close to them."
The Director of the Trimex Group, Mr Madhu Koneru, said: "We are very pleased that we will be representing WBB Minerals and its prestigious clay brands in this region. We will be ensuring that our clays reach every ceramic customer at the right time, every time - and that we supply the highest quality raw materials for every specified end use - providing total ceramic solutions from the WBB Minerals Group, backed by skilled and experienced local representation and support.
"We recognise the potential of the well known WBB clay brands, and as a local company we will be seeking to ensure that this partnership will be forged into a successful business venture."
ENDS