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[January 2004]
CEVISAMA Emphasises Internationality
International participation in CEVISAMA '04 will account for 21% of all exhibitors. This figure, says organiser Feria Valencia, shows the importance the event has acquired in the world as a launching pad for manufacturers of ceramic floor tiles, sanitaryware and fittings, raw materials, frits, glazes and machinery. The exhibition, which takes place in Valencia, Spain from 2-6 March 2004, will occupy over 86,000 square metres of exhibition space and will play host to the most innovative products and the very latest trends in kitchen and bathroom cladding and equipment.
To strengthen the international nature of the event, an intense promotional campaign is being undertaken with the support of ICEX, IVEX and associations linked to the sector, ASCER, Aseban and Asebec amongst others. CEVISAMA's aim is to attract more than the 10,000 foreign visitors that attended its last event.
As usual, the ceramic floor tile sector will dominate the fair, occupying 53% of the surface area. The second sector in importance - and that which has experienced the greatest growth over the last two years - is kitchen and bathroom equipment and fittings, which this year will account for 19% of the exhibition.
Feria Valencia said: "The importance that bathroom fittings have taken on in recent years is undeniable, both in terms of the decorative and utilitarian aspects, and in the domestic, public and corporate setting. This fact has led us to create an Alfa de Oro for the sanitaryware sector and to expand the Industrial Design Competition by three categories: sanitaryware, fittings and bathroom furniture".
www.feriavalencia.com
ENDS