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[January 2010]
BAU 2011 Fills Up Space
Demand for space at BAU from companies from Germany and around the world is stronger than ever before. Already, a full year before the fair gets under way, almost all the 180,000 square metres of indoor exhibition space earmarked for the event is accounted for. BAU 2011, taking place between 17–22 January 2011 at the New Munich Trade Fair Centre, is therefore virtually fully booked. Once again over 1,900 exhibitors from 40 countries will be coming to what the organisers have dubbed 'The World's Leading Trade Fair for Architecture, Materials, Systems' to showcase their products and services. The exhibition management expects over 210,000 visitors from around 150 countries to attend.
Even for BAU, having the space in all 17 exhibition halls almost fully taken is quite unusual. "Compared to the run-up to BAU 2009, we are almost three months ahead in terms of number of applications received," said Exhibition Manager Markus Geisenberger. "Many companies, in particular from abroad, have booked very early this time to secure a space at BAU." Nevertheless, Geisenberger advises companies that have not booked but still want to take part in BAU 2011, to send in their applications (downloadable from the website). "Experience has shown that in the months before a fair starts, there are a number of cancellations and some shuffling of space, so some gaps do come up," he commented.
The goal of the exhibition team is to gather together all the global market leaders in each of the sections of the exhibition. Furthermore, according to the Exhibition Director, "we have already more or less achieved just that". In these terms BAU claims to be virtually unmatched anywhere else in the world. On the visitor side, too, BAU has reached new heights: in 2009 it set a new record for visitor numbers – 212,000 of them came from 151 countries to attend the fair. The full spectrum of building and construction professionals come along to this event, in short anyone involved in the industry – planners, architects, building companies, tradesmen and facility managers, from Germany and around the world. Spanning all the building trades, this display of materials and architecture is an important meeting point for investors, planners, building suppliers and the building trades. BAU brings together all those involved in the construction process chain. Planners, architects and construction engineers in particular value this event highly as an information and communication platform. Often this trade fair is where decisions are made on what material is used and where.
With its new positioning as a leading world fair, BAU is pushing ahead with boosting its international profile. The goals are ambitious: One in four exhibitors and over 40,000 visitors to come from abroad. With this in mind the international marketing activities for BAU have been stepped up considerably.
ENDS