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[January 2010]
AMACO/Brent Redesigns 2010 Catalogue
AMACO/Brent (Indianapolis, IN, USA) has redesigned the 2010 catalogue which features over 4,000 products into a clay art primer for teachers. The new catalogue is divided into three sections: Safe Products for Full Firing Clay Programs, Safe Products for Non-Firing Art Programs and Necessary Tools & Supplies.
AMACO takes its customers step-by-step through ceramic clays, specialty glaze pencils and chalks available only through AMACO, to low fire and mid-fire cone 5-6 glazes, through wheel throwing and kiln firing. Then AMACO concludes with all the clay and sculpting tools needed in the classroom or studio.
The firing products are highlighted by 584 premium lead free glazes, the most trusted glazes purchased by schools claims the company, because of their reliability and consistency of results which is important for successful outcomes for students. The bright colours and earthenware effects of AMACO glazes react differently on a variety of clays and the new catalogue shows teachers how to choose clays, glazes, wheels and kilns. In addition AMACO makes Brent potter’s wheels, popular in schools and professional studios. Brent wheels often perform as long as 30 years, just like AMACO square kilns! The recently invented QuickCenter™ helps teachers get a number of kids proficient at centering clay, so that once they feel 'center’ they can throw a pot without any help.
With the economy hindering art budgets, AMACO has begun highlighting non-firing pottery supply products in an all-new section that offers teachers air dry clays, including new Cloud Clay™ in eight colours, and modelling and sculpting compounds like Sculptamold and Claycrete which are used for sculpture, dioramas and topographical maps, puppetry and marionettes, drama scenery and props. Another modelling medium becoming popular in school catalogues such as Blick is Friendly Plastic® Designer Sticks which can be used to embellish masks, some of which are moulded from Friendly Plastic® Pellets, a staple product for scientific experiments, scale models and professional costume departments. Now, AMACO carries Balsa-Foam carving blocks which can be cut as easily as slicing butter and paints up just like wood. Balsa-Foam has been used for scale models for architecture, school dioramas and train sets, and was even used to create the set design for movies like Saving Private Ryan. Balsa-Foam® also can be used to create custom stamps for applying ceramic glazes in an image transfer process that is easier than making linoleum or wooden blocks for printing.
ENDS