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[February 2002]
Cotto d'Este: Value Over Time
Cotto d'Este Antica Ceramica d'Arte SpA (Sassuolo, MO, Italy) has launched an important advertising and promotional push which will be featured in the most prestigious magazines both in Italy and abroad, throughout 2002.The campaign will be mainly focussed on PIETRATECH, its exclusive porcelainised stoneware floor tile product. The range is impervious to staining by acids, frost and dust; resistant to shock, walking, wear and scratches and is more compact and easily cleaned.
Cotto d'Este also takes the line that porcelainised stoneware is produced with respect for the environment. This particular range comes 14mm thick in 8 different size formats, multiple surface finishes and two bright colours. It is guaranteed for 20 years.
ENDS