CERAM Web Site (Ceram is now called Lucideon)
 

[December 2005]

Curve Appeal from Homer Laughlin


Homer Laughlin China (Newell, WV, USA) said that its new Alexa(tm) range is sure to be a chef-pleaser, with a modern coupe shape that is elegantly thin and light and a pure white body colour that is the trademark of the company's premier AmeriWhite(r) Collection.

This pure white, pure style design is aimed at providing chefs with complete control of food presentation through maximum usable space with each piece and a gentle shape that adds glamour and appeal to all food plating.

The new, reduced weight Alexa range includes 22 functional pieces, from rounded plates for salads, pastas and main dishes to a universal saucer design that makes a perfect fit for Alexa's cups, bouillons, stack bowls and mug options.

Additionally, the range boasts coordinated triangular and square accessory plates that are also beautifully arched at the edges. The various shapes and sizes can be layered in dramatic tabletop presentations to showcase appetisers, soups and desserts or be used individually for main dish and centre of the plate presentations. All pieces are stackable for maximum plating and storage efficiencies.

As part of the AmeriWhite Collection, Alexa offers a pure white body that provides enhanced chip and impact resistance with superior heat retention. It is finished in an abrasion-resistant mirror glaze.

www.hlchina.com



ENDS

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