CERAM Web Site (Ceram is now called Lucideon)
 

[August 2009]

American Standard Creates e-Learning Centre


American Standard Brands (Piscataway, NJ, USA) has launched an e-Learning centre to provide free product knowledge and sales training to plumbers, showrooms and other building trade professionals.

The self-paced training is presented in three modules. The toilets module helps professionals learn how to educate their customers about high-efficiency toilets, high performance toilets and third-party performance testing resources, such as Maximum Performance Testing. The faucets module explains how ceramic disc valves, solid brass bodies and high-tech protective finishes deliver guaranteed lifetime performance.

The third module, on water efficiency, has been the most popular to date. “In addition to the product knowledge about water-saving technologies, the water efficiency modules help professionals understand how water use impacts communities and green building standards,“ said Jeannette Long, General Manager of American Standard e-commerce.

Each module also includes insights into style trends, as well as three sets of quizzes. “We encourage our channel partners to use our e-learning centre to enhance their own training and to use the quizzes to set up competitions among groups of employees. We didn’t make the quizzes easy!” Long says.

American Standard Brands is a leading North American manufacturer of a wide range of high quality kitchen and bath products including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other related products. The company currently serves both the residential and commercial markets, employs more than 6,000 people in the USA, Canada and Mexico and markets products under the American Standard®, Crane®, Eljer®, Porcher® and Jado® brands. American Standard Brands is an affiliated portfolio company of Sun Capital Partners with a minority interest held by Bain Capital Partners Inc.

The e-learning centre is accessed through the Resources for Professionals section of the company’s website.

www.americanstandard.com


ENDS





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