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[April 2003]
Spanish Tilemakers Promote Their Sector in Poland
The Spanish tile industry exhibited for the sixth year running at BUDMA.
This exhibition, the Polish Construction Materials Trade Fair, was held in
Poznan from 21-24 January. This year, the Spanish delegation comprised
seven tile manufacturers which showed their latest products conceived
especially to appeal to the taste of the Polish consumer.Spain's presence at the fair is on this occasion being complemented by a new
Promotion Plan that the Institute for Foreign Trade (ICEX) and the Spanish
Ceramic Tile Manufacturers' Association (ASCER) have launched in order to
enhance the Spanish tile industry's awareness of the Polish market and
increase the number of promotional initiatives in Poland.The aims of the plan are for Spanish products to become more widely known
and understood by both clients and consumers in Poland, whilst continuing to
develop the outstanding acceptance they have achieved in the Polish ceramic
floor and wall tile market.
ENDS