 |
 |
||||||
[April 2009]
Mirage Range of Ceramic Tiles Launched in Andhra Pradesh, India
Malwa Mirage Ceramics Pvt Ltd has launched the ‘Mirage’ range of tiles in Andhra Pradesh. Mirage is described as an incredible range of innovations in designer floor and wall tiles, prominent among them being the range of vitrified body marble, wood and metallic finish polished tiles. The Mirage range starts from Rs 45 to Rs 200 per square foot and is available at all the leading tile showrooms and distributors across the state of Andhra Pradesh.
Malwa Mirage Ceramic Pvt Ltd Mirage is a strategic alliance between Malwa Mirage Ceramics – a major importer of designer wall tiles in India – and Torrecid SA from Spain. Torrecid is the biggest glaze and stain manufacturer in the world; with a manufacturing facility in Pune, India, the objective of the company is to provide the international designs and quality to its customers at a very competitive price.
The technology used in making the Mirage range is the first of its kind in India. This technology makes these tiles come with an ‘as good as real’ look and feel of marble, wood and metals and it has a special coating that not only lends smoothness and gloss but also makes them stain free.
Malwa Mirage is a five year-old company which has been one of the leading importers of designer wall tiles in India. With over 300 employees in the factory and front office, the company has set up a state-of-the-art manufacturing facility in Pune over 64,000 square metres. The facility has an annual capacity of 7 million square metres and the company is also in the process of launching double fast fired wall tiles in the third quarter of 2009. With a strong national network of dealers and distributors in India, the company professionals are very confident about the success of Mirage range of tiles.
ENDS