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[April 2001]
Marketing and Promotion Tailored to the Ceramic Industry
Berkeley House Ltd (Chester, Cheshire, England) has announced the launch of what it describes as both a new and unique International Marketing & Promotional Service to businesses, both large and small, in the ceramic industry.
A spokesman said: "Many businesses, especially those of a small-to-medium size, experience a number of communication, cost and reciprocal understanding difficulties with agencies. These then tend to manifest themselves through a company, its products or services failing to pursue and then reach their true potential".
In response to this, and to assist in communicating truly effective and marketable 'points of difference', Berkeley House has developed a bespoke marketing and promotional package for the international ceramic industry. Based, it says, on its ability as an experienced and knowledgeable Marketing Agency, BHL aims to provide businesses in this market with direct access to a cost effective and comprehensive package of marketing services.
Available as parts of the package will be corporate planning, repositioning and identity development right through to product branding, launches, direct mailing and database marketing, advertising, public relations and exhibitions planning, and construction and management programmes.
BHL will be highlighting this service for the ceramic industry in a newly launched web site (http://www.bhlmarketing.com) which is due to come on-line on 21 May 2001. In the meantime, interested parties should contact them by e-mail: bhlimited@btinternet.com
ENDS